The survey showed that "59 percent of the applications do not break even, and 80 percent of developers can not keep a business in their own applications." The fact that there are more than 600,000 applications available on the App Store could be a contributing reason for the difficulties faced by developers, because there is limited visibility for the applications they release. That is, of course, unless they are dedicated to a wide - field marketing - and expensive.
"For years I have seen the visibility of the application I've been working on greatly reduced," said Pat McCarron developers Ars. "At this time your application may not be found if you never broke the Top 100 or Top 200 lists. Users will not always navigate down the list of applications to find you sitting lonely on the bottom."
Rogue Amoeba Paul Kafasis agreed that the App Store has become more of a lottery, and less opportunity for small developers to succeed along with an established company.
"App Store is like a lottery, and very few companies topping the charts," said Kafasis Ars. "This is a hit-based business. Just like selling music or books, there are some big winners, some larger than the small successes and many failures."
To remove an application to the App Store, you must be a registered developer that passes by Apple, a program that costs $ 100 to sign in. Have you ever release it, or be developing, an App Store application? Please take your time to start the small business.
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